Welcome to your WordPress Dashboard!
The Dashboard is the first place you will come to every time you log into your site. It is where you will find all your WordPress tools. If you need help, just click the “Help” tab above the screen title.
The left-hand navigation menu provides links to all of the WordPress administration screens, with submenu items displayed on hover. You can minimize this menu to a narrow icon strip by clicking on the Collapse Menu arrow at the bottom.
Links in the Toolbar at the top of the screen connect your dashboard and the front end of your site, and provide access to your profile and helpful WordPress information.
You can use the following controls to arrange your Dashboard screen to suit your workflow. This is true on most other administration screens as well.
Screen Options — Use the Screen Options tab to choose which Dashboard boxes to show.
Drag and Drop — To rearrange the boxes, drag and drop by clicking on the title bar of the selected box and releasing when you see a gray dotted-line rectangle appear in the location you want to place the box.
Box Controls — Click the title bar of the box to expand or collapse it. Some boxes added by plugins may have configurable content, and will show a “Configure” link in the title bar if you hover over it.
The boxes on your Dashboard screen are:
Activity — Shows the upcoming scheduled posts, recently published posts, and the most recent comments on your posts and allows you to moderate them.
WordPress Events and News — Upcoming events near you as well as the latest news from the official WordPress project and the WordPress Planet.
Vantage demo — a sample store with invented data. Everything resets on the hour, and nothing here can be saved.
Dashboard
Vantage: Today's Pulse
Vantage: Daily Briefing
Vantage: Long-Term Profitability
| Date | Net Sales | COGS | Ad Spend | Est. Fees | Net Profit | Margin |
|---|
Vantage: Historical Trends
Overview
Vantage: Customer Mix
| Customer | Orders | Revenue |
|---|
A customer is "returning" when WooCommerce recorded the order as not their first, so the split matches WooCommerce Analytics. The split above is by order. The repeat rate is by person: the share of the customers who ordered in this period who had bought from you before. The two differ when repeat customers order more than once in the period.
Vantage: Geographical Stats
| Area | Orders | Revenue |
|---|
Order totals including shipping and tax, after refunds.
Vantage: High-Intent Search Terms
| Search Term | Searches |
|---|
Vantage: Payment Channels
| Gateway | Orders | Revenue | Est. Fees |
|---|
Order totals including shipping and tax, after refunds.
Vantage: Monthly Pacing
Vantage: Top Products
| Product | Qty | Revenue |
|---|
Product revenue: item prices after discounts and refunds, excluding shipping and tax, so it is lower than total store revenue.
Vantage: Profitability by Product
| Product | Revenue | COGS | Gross Profit | Margin |
|---|
Vantage: Top Categories
| Category | Qty | Revenue |
|---|
Product revenue: item prices after discounts and refunds, excluding shipping and tax, so it is lower than total store revenue.
Vantage: Top Customers
| Customer | Orders | Spend |
|---|
Vantage: Traffic Sources
| Source | Visitors | Orders | Conv. Rate ℹ️ | Revenue |
|---|
Vantage: Top Performing Content
| Content / URL Path | Views |
|---|
Vantage: Annual Trajectory
Vantage: Ad Spend vs Revenue
| Date | Revenue | Google Ads | Meta Ads | TikTok Ads | Total Spend | MER |
|---|
Vantage: Refund History
| Date | Refunds | Amount | Avg Refund |
|---|
Vantage: Refund Rate by Product
| Product | Rate | Units | Lost |
|---|
Refund rate: of the units sold in this period, how many have come back since — whenever the refund was issued. Counting refunds issued in the period instead would report rates above 100% for a product refunded from older orders.
Vantage: Top Coupons
| Coupon Code | Orders | Discount Given |
|---|
Vantage: Device Matrix
| Loading matrix... |
Vantage: Long-Term History
| Date | Orders | Revenue | Net Sales | CR |
|---|
Vantage: Organic SEO Keywords
| Organic Keyword | Clicks | Impressions | CTR |
|---|